Larong Pinoy As Brand Promotion in Communities

WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? 

OR WILL YOUR JUST BE

AN ADDED SPONSOR.

  

DON'T BURN YOUR BUDGET.

MAKE YOUR BRAND STAND-OUT,

AND DELIVER DAY-AFTER SALES

Events marketing is a great vehicle to catch the attention of target customers. But how many times have you joined events that did not deliver bottom-line results? And in how many occasions have you sponsored events that are also being implemented by other product-brands --- making you a "me-too" sponsor?

  

 

MAKE YOUR SPONSORSHIP EQUITABLE 

Get an event vehicle that will take your 

product in district-communities, and create 

not only goodwill among Filipino families, 

but deliver day-after sales as well. 

Larong Pinoy is a cultural treasure cherished by Filipinos. It is a potent event vehicle for building goodwill among families.

 

ITO ANG LARO NG MGA PINOY

 

The Filipino Street Games are timeless.   
It is still well-loved by many families.

Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.

Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs.  Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.

The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.

The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.

LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS. 

THERE ARE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

• LARONG PINOY SPORTS CLINICS & PLAY CAMPS.   
• THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.   
• INTER-BARANGAY MINI-OLYMPIC TOURNAMENT EVENTS.  
• SELLING PROMOTIONS OF LARONG PINOY TOYS & ITEMS IN RETAILS STORES.

 

AN ADVOCACY WITH A LIVELIHOOD PROGRAM

Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.  Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.   

WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY  

Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build  brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.

MAKE LARONG PINOY CORPORATE PR ACTIVITY COMBINED WITH A CONSUMER PROMOTION EFFORT THAT WILL BRING DAY-AFTER SALES.

 
Larong Pinoy will be a great  vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.    

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.  

From children to parents to grand-parents. The Larong Pinoy crowd is the mass market.  70% of the Filipino population.  This is what marketers call the “sachet economy”.

Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays. 

It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura  , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.

 

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED 

IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.  

The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts. 

IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.  

Product-Brands will gain incremental sales from sports clinic participations, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games. 

Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS

FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe)

Direct Line No.: (632) 8514-5868

CSR Campaign Using Palarong Pinoy In City-Districts

CAPTURE DISTRICT-TERRITORIES WITH AN EVENT THAT WILL PROMOTE YOUR BRAND, WITH MEASURABLE DAY-AFTER SALES RESULTS.  

LARONG PINOY EVENTS IN DISTRICT-COMMUNITIES ARE GREAT DIRECT PROMOTIONS VEHICLES THAT CREATES DAY-AFTER SALES.

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.


Magna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.
Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. 

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.


There will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores 

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

In the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.





JOIN THE LARONG PINOY GRASSROOTS ADVOCACY

It’s not just a game.
We’re reviving a cultural treasure with a heritage equity.
We’re instilling patriotism & family bonding among youth & adults.
We’re bringing livelihood among retailers and local vendors.
It’s an advocacy with an economic paradigm.

TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM: CLICK & VISIT LARONG PINOY BRAND PROMOTIONS CAMPAIGN OVERVIEW

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FOR INQUIRIES ON THE LARONG PINOY PROGRAM
Contact: DICKIE AGUADO, Executive Director - Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  /  Landline Tel No. (632) 8514-5868

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